Amy's own about page states that **85% of her revenue comes from just 2 online offers** — primarily Digital Course Academy at $1,997. She has one of the largest owned audiences in online business education (60M+ podcast downloads, 100K+ students, 6,500+ 5-star reviews), yet her offer ladder has only two monetized rungs: a $1,997 course and a low-priced post-DCA membership. There is no mid-tier offer between "free" and "$2K," and there is no premium offer above DCA.
Amy's about page (her own words): **"85% of revenue comes from just 2 online offers."** She named the constraint herself.
Offer ladder has a **$0 → $1,997 gap** (no mid-tier) and a **$1,997 → nothing** gap above it.
Competitor James Wedmore charges $3,997 for his equivalent course and up to $25,000 for his mastermind — capturing exactly the post-DCA customer Amy is producing but not monetizing.
Revenue pattern ("concentrated in 2–3 launches") is the mathematical signature of a business with no evergreen or continuity product.
Podcast audience of 60M+ cumulative downloads monetizes at a single $1,997 price point — a compression ratio that leaves most of the reach unmonetized.
Podcast listeners with no path to pay until they're ready for $1,997. Every listener who would have paid $297 today but won't pay $1,997 is lost to a competitor's mid-tier offer or disappears forever.
No $5K–$25K next rung means graduates who want more pay Wedmore or Brunson for it. Amy produces the customer, her competitor banks the ascension.
Between launches, her 60M-download audience has almost nothing to buy. Revenue chart shows massive peaks and troughs — a direct function of missing evergreen products.
| New Offer | Price | Potential |
|---|---|---|
| ----------- | ------- | ------------------- |
| "Launch Plan" Mini-Course** (evergreen) | $297 | $1.8M/year |
| Course Creator Continuity Club | $37/mo | $2.2M/year |
| Launch Operators Mastermind | $10,000 | $1.0M/year |
| Done-For-You Launch** (select applicants) | $25,000 | $750K/year |
| Annual Live Event** (DCA+ attendees) | $1,497 | $600K/year |